Choice of Champions

Choice of Champions campaign aimed to celebrate and elevate the profile of our athletes by creating a series of assets that highlighted the goggles worn by these champions. Featuring Australia's iconic green and gold colours, the campaign showcased athletes in their racing moments. The assets were prominently displayed in Rebel and Speedo stores across Australia. I developed a variety of assets for different fixtures in these stores, as well as social content and digital assets featured on Speedo, Rebel, and independent retailer platforms.