Fastskin Flame Campaign

Speedo's "New Fastskin Flame" campaign was an exciting project centered around dynamic visual assets that made it appear as though flames were coming off the athletes, symbolising speed and intensity. Although the campaign ultimately did not move forward, the creative process was incredibly rewarding. I developed a comprehensive brand guideline that included colour schemes, font selections, logo lock-up, and taglines. Additionally, I created engaging social media content and designed a striking main brand image that captured the campaign's fiery spirit.